AUSTRALIAN ROOFERS
We'll Get You $100,000 in Booked Jobs in 90 days—Guaranteed.
We'll Get You $100,000 in Booked Jobs in 90 days—Guaranteed.
We've built the Effectra Growth Engine that generate, qualify and book high-intent homeowners directly into your calendar—so your crews stay busy year-round.
We've built the Effectra Growth Engine that generate, qualify and book high-intent homeowners directly into your calendar—so your crews stay busy year-round.
THE EFFECTRA GROWTH ENGINE
Smart Marketing.
Real Results.
Business Growth.
Data-driven strategies and creative solutions
to grow your brand and drive measurable results.
Generate leads
We build, manage and optimise Meta ads to attract qualified homeowners. Meta becomes a predictable lead tap, not a lottery ticket.
Qualify leads
We qualify every lead and ensure it aligns with your criteria before it reaches you, so you don't waste time speaking to tyre-kickers.
Nurture leads
We build the CRM and nurture sequences. Automation turns raw interest into real sales conversations.
STEP 1.
We Launch Your Ads.
While you're on-site replacing roofs, we put your business in front of homeowners actively looking for roofing services. Our campaigns attract high-intent prospects ready to request a quote.
Meta Ad campaigns
Roofing-Specific Creatives & Targeting
Roofing-Specific Creatives & Targeting
Fully Managed from Start to Finish
STEP 2.
AI Qualifies Every Lead
Not every enquiry is worth your time. Our AI follows up instantly, answers common questions, qualifies homeowners, and filters out tyre-kickers—so you only speak with serious prospects.
Instant AI follow-up (24/7)
Lead Qualification & Filtering
No More Chasing Unqualified Enquiries
No More Chasing Unqualified Enquiries
STEP 3.
Qualified Roof Quotes Get Booked
Once a homeowner is qualified, they book directly into your calendar. No endless phone tag or missed opportunities—just quote appointments with people ready to move forward.
Automated Appointment Booking
Confirmed Quote Appointments Only
Confirmed Quote Appointments Only
You Focus On Roofing— We Handle The Pipeline
You Focus On Roofing— We Handle The Pipeline
STEP 4.
Scale With Predictable Roof
Replacement Jobs
As the system optimises, your calendar fills with consistent quote opportunities, giving you predictable revenue without relying on referrals or seasonal slowdowns.
More High-Value Job
Consistent Monthly Pipeline
A Marketing System That Grows While You Focus On The Business
A Marketing System That Grows While You Focus On The Business
Answers
Frequently Asked Questions
Who creates the ads and content?
We produce the ads from start to finish, but we do need you to film a couple of short videos using scripts we provide.
The reason is simple: ads with the actual business owner on camera build way more trust than stock footage or actor-led ads, and trust is what turns viewers into booked jobs. We've tested this extensively, and ads featuring the real tradie consistently outperform everything else.
Do I need to spend a lot of time to manage this?
No. Once setup is done, which we handle almost entirely, your job is to answer your phone and show up to quotes. We manage the ads, the follow-up automations, the CRM, and the reporting.
Most of our clients spend less than 30 minutes a week on the system. You're on the tools, not behind a laptop, and that's exactly how it should be.
Is there a lock-in contract?
No. We don't believe in locking clients into long-term contracts. We operate on a month-to-month basis because we believe our results should earn your business—not paperwork.
To give the system enough time to launch, optimise, and generate consistent results, we ask for a minimum commitment of 90 days. After that, you're free to continue month-to-month. Most of our clients choose to stay because the system becomes a valuable part of how they consistently generate new roofing projects.
Can I target the exact areas I want to work in?
Absolutely. We can target your campaigns by suburb, city, postcode, radius, or custom service area—ensuring your ads are only shown to homeowners in the locations you want to service.
Whether you're looking to dominate a specific suburb, expand into new territories, or avoid areas that aren't profitable, we tailor your targeting from day one. You decide where you want to work—we make sure your marketing reaches the right homeowners.
